FASHION AT THE INTERSECTION OF ART, SCIENCE & COMMERCE

We are the intersection of art, science and commerce in fashion. We were founded by a consumer psychologist, an entrepreneur & creative director, a marketing guru and a finance specialist. We understand brand requirements and retaining aesthetic heritage, the consumers’ needs and trends, the importance of market research, persuasive imagery and the right messaging. Our projects like the foundations of our company - start with a solid theoretical, scientific base, from there building a strong artistic & creative marketing profile that results in generation of commerce.

TDL MIND

Theory X Analysis reports division - guidance / advisory

Theory X Analysis reports division - guidance / advisory

  • The Indian diaspora and mainland market represents a unique voice and important rising economic superpower with the youngest middle class, largest population in the world and the Western Indian diaspora has the highest spending power relative to population size in the UK, USA, Australia & Canada”

  • A detailed analysis and holistic identity of the key market & target demographics. An individual changes with time, the research must as well.

  • We help great brands make great choices! Securing integrity, trust & loyalty. Uncover local culture, historical art, political & religious sensitivities.

  • Understanding the motivations, cultural values and self-concept of the Indian diaspora and Indian market. Influence purchase intention by knowing what arouses your consumer.

  • India has a complex relationship with beauty. Embedded within Indian society are demarcated notions of beauty that have their origins in deliberately acquiring a standard of beauty based on ‘upgrading’ one's social perception & status. Navigating how history, class, caste, advertising, femininity, age, race and region intersect.

  • Creating key access, corporate governance and security for brands looking to launch their products or brands in foreign markets. We create detailed reports and cultural advisory on how to best execute entry to India and abroad.

TDL CREATIVE

Delivery partner for TDL Mind & Brands.

Delivery partner for TDL Mind & Brands.

  • Understanding the burgeoning growth of India, while utilising the youngest most internet connected demographic in the world is a powerful tool for commerce. Aspiration is about how special and desirable consumers feel your brand is; working with TDL Mind we qualify formulas and bring them to life working with creative directors and behavior experts.

  • Our team has produced front covers, global campaigns, brand films from concept to execution

  • Existing players in the market have a turbulent history with creative direct & production companies in the market that have not done their research and created content that has been canceled for release by major brands. Save your money through research and diligence.

  • The right faces & stories not only equip brands to showcase their collections but allow a generation to be seen and heard. We have casted front covers, global campaigns and motion projects.

TDL LIVE

The founders of TDL have produced and promoted some of the world’s largest music events globally selling more than 2 million tickets with capacities ranging from 1,000 to 150,000. Our partners have produced political rallies with record attendances in the millions to fashion shows, international music tours and festivals across India’s largest cities.

Billing / Licenses 

Production / Technical Riders  

Rooms and Backstage Set-Up Requirements

Catering & Hospitality

Promotion/ Advertising & Marketing

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TDL Fund

The aim of The Fund is to sustainably develop and transform the Indian photographic & advertising sector, bridging the current skill gap and attract foreign brands to shoot advertising campaigns in India using Indian talent and creatives.

  • Creating photographic studio infrastructure in Mumbai, Pune, Delhi, Bangalore, Chennai.

  • Support Indian diaspora creatives to upskill with further specialized training to produce work at high end international standards.

  • Supports Indian & diaspora creatives & talent through 360 degree goal oriented career development and mentorship.

  • Empower female indian & diaspora creatives to be independent, resilient and self sufficient by starting their own businesses.