Understanding culture, is recognising the unique influences, emotions, politics, perceptions, morals and needs of the consumer. It is not one size fits all, with in depth strategies required to meet the cultural needs of the brand within the market. Whilst, maintaining brand authentication & identity, by ensuring the quality gap in regional production output is bridged to maintain high value, generating rapport directly translating into commerce.

Sustainability is the art of ethically doing more without taking more. It’s a new responsible organizational operational model to reduce resource use, environmental impact, and strengthen ethical value chains which results in a net positive global ecosystem. Consumers are skeptical and sustainability is complex, which is why we help organizations uncover and implement their sustainability and social responsibility goals, to result in a net positive outcome for the environment, communities and the next generation.

Diversity, inclusion, representation and visibility underpins cohesive, empowered harmonious communities. Understanding a group's context (such as influences, social issues & discrimination, culture, identity, race, religion, history and social identity), moves community representation beyond a diversity performance, to an authentic place of understanding, awareness of cultural sensitivities, belonging, empowerment and subsequent engagement.

We were founded on the basis of if you can change the world, whilst you do what you are already doing, why don’t you? Fashion & media are the world's most influential industries, reaching billions of people daily and yet their power for social impact, through consumer psychology and positive behavior change, has been underutilized. We believe in doing work what motivates, empowers and creates brand loyalty, social change, and a positive return on your investment whilst tackling wider global problems like climate change, lack of transparency in value chains, consumer skepticism, wholistic inclusivity, discrimination, social belonging and equity.

Effective communication helps brands to disseminate their investments, ideas, innovation and sustainability goals. While defining a brand purpose to a highly informed, hyper aware audience. A science communication gap leads to consumers becoming skeptical and brands that are doing appear as though they are not. We believe in taking complex ideas and making them transparent and accessible across the value chain, from high level management where narratives help disseminate action points in journalism to showing consumers the information they want to see and hear about a brand's innovation, sustainability and ethical practice.

Merging multi-disciplinary teams to build and invest into groundbreaking impact partnerships to support a growing ethical and sustainable practice within your industry. This increases profits, brand integrity and enhances stakeholder relationships. We do this by combining research, science, data and innovation to identify key partners across global market sectors establishing long term partnerships.